“A lie gets halfway around the world before the truth has a chance to get its pants on.” – Winston Churchill
The internet shrunk the world at a rate that boggles the mind. It’s a double edged sword. On the one hand, it’s made it much easier for companies, groups and organizations to establish a presence and get noticed by people who would never have seen them before. It’s brought people closer together in ways that would have been unheard-of thirty years ago. With that, though, has come a sacrifice of privacy (willingly, when people sign up for social networks like Facebook) and an anything-goes freedom of information and speech. If you’re a business owner, all it can take is one slanderous remark from an unhappy customer, a disgruntled employee or an unscrupulous competitor. That remark can catch on and make the rounds and before you know it, your hard-earned reputation has been muddied.
With the proliferation of blogs, forums and social media, search engines can call up all kinds of results for your company’s name. Even though a lot of that content shouldn’t be taken at face value, people often take things seriously (especially if it fits their preconceived notions). And if that negative content comes up in the first couple of pages of search engine results, you’ve got a real problem since that’s the first thing many users are going to see when they do a search for your company or related keywords. But there’s no reason why you should feel powerless or like your hands are tied in dealing with untrue, out-of-context or inappropriate information about your reputation. Our job is to help you maintain your good name by finding other paths for information between customers and you, and to keep you apprised of the information that’s out there.
All it takes is one negative remark or post to ding your brand and your reputation. We want to help you track:
- Your brand
- Your company’s name
- Your name
- Your clients
- Your partners
- Your investments
- Your sales prospects
…because they can all be affected by your reputation!
We’ll help you with strong, affirmative content geared towards search engine results and help you make sure that your online business partners are in compliance with your protocols for digital information. The bad news is that with reputation, there’s more than your company’s name at stake – in a competitive market, it can mean your company’s future. The good news is that there are systematic and well-defined ways available for repairing, protecting and managing your reputation.