Today, online marketing happens to be the most effective, yet inexpensive method that a business owner can use to reach their preferred target audiences. Regardless of whether you operate a large, medium or small business in the Irvine, California area, you will find this method to be quite effective.
Online marketing is popularly also referred to as internet marketing and involves endorsing a brand or business and its corresponding services and goods over the World Wide Web. This is done through the use of numerous tools that make it easier to drive sales, leads, and traffic to your official company website.
In the Orange County area, this marketing method is commonly referred to as content marketing as it incorporates various marketing strategies and tactics, e.g., paid media, content, search, and email marketing. If you want your business to thrive, you need to consider using internet marketing. The following is a breakdown of what it entails:
1. Search Engine Optimization (SEO)
SEO or search engine optimization is the process that you follow when you are looking to optimize your online content. This is done to ensure that it will appear in the top results presented by a search engine after inputting a certain keyword.
But before you go experimenting on your website, you need to understand that SEO is very broad. You need to understand terms such as backlinks, keyword density, and link building. From here, note that it is categorized into two. These are:
I. On-Page SEO
Google introduces new changes to its search algorithm every once in a while. Recent statistics indicate that it makes up to six hundred changes in any given year. This means that it is not easy for you to keep up with the ever-changing user behavior and the rapid pace that has been adopted by Google.
But regardless of the total number of changes that are made by Google, the one thing that remains constant is its view on on-page search engine optimization. For this sub-category, you will need to be aware of elements such as:
- • Speed
- • Crawl errors
- • Page optimization
- • Keyword research
Learn how to enhance each of these elements and notice your ranking start to improve.
II. Off-Page SEO
Off-page SEO is the direct opposite of its predecessor. It deals with all the factors that you need to concentrate on, and which do not necessarily have to be done online so as to notice your ranking start to climb.
For this sub-category, your main focus will be content syndication, social promotion, and link building. In addition, drafting promotional pieces on other websites or even guest blogging every once in a while could lead to the generation of a new link.
2. PPC (Pay Per Click)
PPC or pay-per-click marketing typically refers to paid advertising. Here, what happens is that a marketer gets to develop an advert. Once created, the marketer will then need to bid for this advert to be broadcasted to their intended targets. They will then be required to make a payment for the ensuing results.
This method is typically dependent on the platform that you have chosen to advertise on. For instance, when you look at popular social networking accounts like Facebook, you have the option of optimizing for a number of actions such as impressions, clicks, actions taken, and even conversions.
You can also choose to market either in the form of display ads or search ads.
3. Email Marketing
In the case of email marketing, it is all about learning to nurture leads and using these leads to drive up your sales by regularly communicating with your clients via email. It can be equated to the use of social media, as the main reason for using email marketing is to remind clients that your business is still around, and that there are various products and services in stock.
The only difference with social media is that here, you have an opportunity to use sales techniques that can in other areas be considered to be too aggressive. With this form of marketing, your clients will expect to get access to product announcements and various discount offers.
4. Social Media Marketing
It is a form of internet marketing that combines both paid advertising and organic forms of marketing. Social media marketing is able to do all this through the use of the native pay-per-click advertisement programs that may be present on a given platform. Thriving businesses in Orange County typically use it in order to nurture their relationships with existing customers as well as create brand awareness.
5. Video Marketing
Video marketing has become very popular with consumers in the last few years. Statistics indicate that close to seventy percent of all consumers’ state that they have shared a video of a particular brand online, while another fifty percent state that they first watch the promotional videos before deciding whether to purchase a product or not.
The main reason why video marketing is popular is that it enables a client to view how a product works, and what they can expect from it. In addition, videos are engaging, entertaining, and easily digestible making it easier to share them across social networking platforms.
6. Reputation Management
Reputation management can basically be described as the process of enhancing and protecting the reputation of a particular product or company. But you should note that it is not as simple as 1, 2, 3 as it basically involves a series of three steps. These are build, maintain, and recover. Each step has its own sub-categories that need to be followed to the latter for it to work.
As you can see from the explanation above, internet marketing is quite detailed. For your Irvine, California business to become a success, you need to ensure that you have taken all these categories into account.