The Importance of Search Engines Search engines have become the universal business directories and consumer report rolled into one. As the leader in search engines, Google provides for a widely used marketplace for retailers, consumers, and researchers, and organizes results by relevance of the topic searched. Add to the fact, it’s free. Google has become a potential source of revenue and brand awareness for e-commerce sites and new online start-ups. Achieving and maintaining high rankings is a key to online success, and business owners and web designers/developers rarely have the time to learn and implement successful Search Engine Optimization (SEO) knowledge and experience. Here is a brief overview of SEO. What is SEO? By definition, Search Engine Optimization is the process of improving the volume and quality of search engine traffic to a website. This means making a site more relevant to a target set of keywords from the point of view of a search engine. A #1 ranking is ideal, as it receives the lion share of clicks...More Information
All-Inclusive SEO Service Because search engines rely on the quality of their search results as their main business model, it’s in their best interest to supply their users with the best possible information for their respective searches. For this reason, search engines are constantly modifying their algorithms to lessen the impact (or in some cases, even ‘punish’) the implementation of various tricks and cheats. For this reason, true search engine optimization includes providing useful, relevant, and well-organized content for your users. This involves understanding your users, and providing them a useful SEO-friendly design. SEO Keyword and Competitor Research Research is an important part of any SEO campaign. What are users searching for? Which keywords convert better? The answer is not as simple as it seems, but our research tools and combined marketing/advertising and web analytics experience will ensure your SEO campaign’s efficiency. Perhaps the phrases with the most search volume are already saturated with competitors who’ve been optimizing for some time. What have your competitors been doing right or wrong, and how...More Information
Our purpose is to bring you increased site traffic and with it, increased revenue/conversions, and/or brand awareness. With over a decade of proven Search Engine Optimization experience and a thorough understanding of marketing and business strategies, Exact Latitude uses proven SEO techniques to increase search engine traffic to your site. SEO: A Must for Quality Customer Acquisition Not all traffic is equal. Search engine traffic is known for bringing new, and highly relevant customers who already have in mind what they are looking for and are likely to come back as repeat visitors/buyers. What is SEO? SEO stands for Search Engine Optimization, which refers optimizing a website to rank higher in various search engines. While there ar various techniques involved, SEO really involved careful research, planning, implementation, and refining. It is more of process than a series of tips and tricks. The fate of commercial websites are often determined by the amount of search engine traffic they receive. An effectively optimized website receives a great deal of traffic, and conversions follow naturally. On the other...More Information
Web Copywriting The knowledgeable and experienced copywriters at Exact Latitude understand the importance of creating content that is topical, timely, compelling, and easily absorbed and shared. You have a message. You have goals. And Exact Latitude can help you to convey your core message, engage readers, compel action, and ultimately, meet your business goals in the process. Do you want to be seen as an authority in your field? Are you interested in reaching consumers on a personal level and inspiring brand loyalty? Do you want to become a household name? Reaching these goals takes time and money. But everything can happen more quickly and easily in the online arena. And Exact Latitude offers the custom copywriting services that will reflect your ideals, build your brand, and grab and hold the attention of readers. Copywritng for Web: The Difference Copywriting for the web is different than for any other medium. Online browsers have a short attention span and nearly unlimited options. So you want them to...More Information
“A lie gets halfway around the world before the truth has a chance to get its pants on.” – Winston Churchill The internet shrunk the world at a rate that boggles the mind. It’s a double edged sword. On the one hand, it’s made it much easier for companies, groups and organizations to establish a presence and get noticed by people who would never have seen them before. It’s brought people closer together in ways that would have been unheard-of thirty years ago. With that, though, has come a sacrifice of privacy (willingly, when people sign up for social networks like Facebook) and an anything-goes freedom of information and speech. If you’re a business owner, all it can take is one slanderous remark from an unhappy customer, a disgruntled employee or an unscrupulous competitor. That remark can catch on and make the rounds and before you know it, your hard-earned reputation has been muddied. With the proliferation of blogs, forums and social media, search engines can call up all...More Information
We were only 5 months away from the holiday season and nowhere to be found in the search engine results. The guys at Exact Latitude got us ranked on some key terms, resulting impressive traffic and sales over the holidays!